McLaren MP4-12C

Mclaren MP4-12C Car Configurator
AKQA - | Dev | UI | UX |

Launch website for Mclaren MP4-12C car offering 3D exploded view of inner engineering of the car, to videos, images, full 360 interactive view and car configurator. Using a lot of the same development techniques pioneered from previous car configurator projects, the interactive 3D exploded view helped take this project to the next level..